灞曟渻(hu矛)棣栭爜(y猫)|鎷涘晢鏂拌仦|鎷涘晢璩囪▕|浠ｇ悊鎰忓悜|鍝佺墝鍫�(b脿o)閬�|浠ｇ悊鍟嗛ⅷ(f膿ng)閲�|缍�(j墨ng)鐕�(y铆ng)鏁呬簨|淇冮姺(xi膩o)鎶�宸�|鍩硅〒(x霉n)
銆�銆�鍙渶寰堝皬鐨勬姇鍏�,锛屾垚鍔熼亱(y霉n)鐢ㄥ悜涓婇姺(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞氨鑳界郸浣犲付渚�(l谩i)5%锝�25%鐨勬敹鐩婂鍔�,銆傚湪閵�琛屽拰淇濋毆(xi菐n)妤�(y猫)锛岄�欑ó閵�(xi膩o)鍞柟寮忕殑鏀剁泭灏ょ偤鏄庨’,銆�
銆�銆�鐩镐俊澶у鏁�(sh霉)鍏夐¨閬�(gu貌)楹ョ暥(d膩ng)鍕炴垨鏄偗寰峰熀浜洪兘鏈夐�欐ǎ鐨勭稉(j墨ng)姝凤細鍦ㄤ綘榛�(di菐n)瀹屼綘鎯宠鐨勯洖鑵挎饥鍫″拰椋叉枡涔嬪悗,锛岄寤崇殑鏈嶅嫏(w霉)鍝′竴鑸兘鏈�(hu矛)鍟�(w猫n)鎮細“闇�瑕佸姞涓�浠芥柊鐐哥殑钖�?xi脿ng)l鍡�?”鍏跺(sh铆)閫欏氨鏄悜涓婇姺(xi膩o)鍞紙Up-selling锛夌殑涓�绋吀鍨嬫柟寮忋�傞�欓噷鐨�“钖�?xi脿ng)l”浣滅偤鍚戜笂閵�(xi膩o)鍞殑瑾橀,锛岃獦浣挎秷璨�(f猫i)鑰呭鍔犺臣(g貌u)璨�(m菐i),锛屽緸鑰屽(sh铆)鐝�(xi脿n)鎿�(ku貌)澶ч姺(xi膩o)鍞殑鐩殑銆傚(sh铆)浜嬩笂,锛屽悜涓婇姺(xi膩o)鍞殑鏂瑰紡涓嶅儏鍍呭瓨鍦ㄤ簬蹇寤抽噷,锛屽湪鍏朵粬鐨勫晢鍝佸競鍫�(ch菐ng)涓婏紝涔熷緢甯歌(ji脿n),銆傛瘮濡�,锛屽湪浣犺臣(g貌u)璨�(m菐i)鍖栧鍝佺殑鏅�(sh铆)锛屾湰渚�(l谩i)浣犲彧鎯宠臣(g貌u)璨�(m菐i)涓�鍊�(g猫)鍙ｇ磪,锛屼絾鏄湪鍞波鍝＄殑瑾�(shu艒)鏈嶄笅浣犳渻(hu矛)鍐嶈臣(g貌u)璨�(m菐i)涓�濂楃溂褰�,銆�
銆�銆�闄や簡鍚戜笂閵�(xi膩o)鍞箣澶栵紝閭勬湁鍙︿竴绋潪甯搁(l猫i)浼肩殑閵�(xi膩o)鍞姺(xi膩o)鍞柟寮忎氦鍙夐姺(xi膩o)鍞紙Cross-selling锛�,锛屽畠灞簬鏄悜涓婇姺(xi膩o)鍞殑璁婂瀷,銆傝垏鍚戜笂閵�(xi膩o)鍞笉鍚岀殑鏄紝浜ゅ弶閵�(xi膩o)鍞苟涓嶆槸寮曞皫(d菐o)椤у鍐嶈臣(g貌u)璨�(m菐i)涓�浜涘児(ji脿)鏍兼洿楂樻垨鏄洿鏈夊児(ji脿)鍊肩殑鍟嗗搧锛堟湇鍕�(w霉)锛�,锛岃�屾槸鏍规摎(j霉)椤у鏃╁厛鐨勮臣(g貌u)璨�(m菐i),锛岀櫦(f膩)鐝�(xi脿n)椤у鐨勫绋渶姹傦紝骞堕�氶亷(gu貌)婊胯冻鍏堕渶姹傝�屽(sh铆)鐝�(xi脿n)閵�(xi膩o)鍞绋浉闂�(gu膩n)鐨勫晢鍝侊紙鏈嶅嫏(w霉)锛�,銆傚ぇ澶氭暩(sh霉)濂冲＋閮芥渻(hu矛)鏈夐�欐ǎ鐨勮臣(g貌u)鐗╃稉(j墨ng)姝凤紝鏈締(l谩i)鍘婚�涘晢鍫�(ch菐ng)鍙槸婧�(zh菙n)鍌欒卜(m菐i)涓�浠跺濂楃殑锛屼絾鏄�,锛屽敭璨ㄥ摗灏忓鍙堝悜鎮ㄦ帹钖︿竴娆惧拰浣犵殑澶栧闈炲父鍖归厤鐨勬墜鎻愬寘,锛屽悗浣犲張缍�(j墨ng)涓嶄綇瑾樻儜璨�(m菐i)浜嗛�欏��(g猫)鍖呭寘銆傚(sh铆)闅涗笂,锛岄�欏氨鏄氦鍙夐姺(xi膩o)鍞�,銆�
銆�銆�寰堝鏅�(sh铆)鍊欎汉鍊戦兘鎶婂悜涓婇姺(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞綔鐐哄叐鍊�(g猫)鍚岀京瑭烇紝瀵�(sh铆)闅涗笂閫欐槸鎻愰珮閵�(xi膩o)鍞キ(y猫)绺�(j墨)鐨勭副鍚戝強姗悜鐨勫叐姊濅笉鍚屾�濊矾,銆傚叐鑰呯殑鍑虹櫦(f膩)榛�(di菐n)鏄笉涓�妯ｇ殑,銆傛墦鍊�(g猫)姣旀柟瑾�(shu艒)锛屼竴浣嶉¨瀹㈣(ju茅)寰楄臣(g貌u)璨�(m菐i)涓�濂楁捣杌嶆湇娆惧紡鐨勫瑁�,锛屽悜涓婇姺(xi膩o)鍞殑瑭�,锛屽氨瑕�?ji菐ng)琚碱惤鍋冦儥I(m菐i)涓�浠跺悓娆剧殑棰�(f膿ng)琛ｃ�傝�屼氦鍙夐姺(xi膩o)鍞墖鏈�(hu矛)寤鸿瑭查¨瀹㈣臣(g貌u)璨�(m菐i)涓�浜涚浉闂�(gu膩n)鐨勬惌閰嶇墿,锛屾瘮濡傞粦鑹查珮璺熼瀷,锛屽洜?y脿n)姗愰厺顙�?g貌u)璨�(m菐i)瑭插瑁濈殑浜洪兘鏈�(hu矛)閰嶄笂涓�闆欓粦鑹查珮璺熼瀷锛屾垨鏄洜?y脿n)妾獲浣嶉¨瀹㈡浘缍�(j墨ng)鍦ㄩ�欓噷璨�(m菐i)閬�(gu貌)涓�闆欓珮璺熼瀷,銆�
銆�銆�鍦ㄥ(sh铆)韪愪腑,锛屽晢瀹跺線寰�涓嶅閲嶈鍚戜笂閵�(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞殑浣滅敤锛屽彧鏄湪鍚庝竴鍒嗛悩鎵嶆渻(hu矛)渚嬭鍏簨鍦板晱(w猫n)涓婁竴鍙ワ細“閭勯渶瑕佷粈涔堝垾鐨勫棊?”娈婁笉鐭ユ湁鎶�宸у湴鍚戜笂閵�(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞皪(du矛)澧炲姞鍟嗗鐨勬敹鐩婃湁鏄庨’鐨勪綔鐢�,銆傞�欓噷灏卞悜涓婇姺(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞郸鍟嗗寤鸿锛�,锛屽彧绠″幓鍋�!绗簩锛屽悓鏅�(sh铆)瑕佸皪(du矛)鍏堕��(j矛n)琛屽緢濂界殑绠＄悊,銆�
銆�銆�鏈夋晥绠＄悊,锛屽壍(chu脿ng)閫犵劇(w煤)闄愭敹鐩�
銆�銆�鍙渶寰堝皬鐨勬姇鍏ワ紝鍚戜笂閵�(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞氨鑳藉付渚�(l谩i)5%锝�25%鐨勬敹鐩婂鍔�,銆傚緢澶氬粻鍟嗛兘鏈夐�欐ǎ鐨勭稉(j墨ng)姝凤細鑺卞緢澶х殑鎴愭湰鍜屾姇鍏ラ��(j矛n)琛屼績閵�(xi膩o)娲诲嫊(d貌ng),锛屼娇鏀剁泭澧炲姞浜嗕竴瀹氭瘮渚嬶紝浣嗘槸绲�(ji茅)绠楀埄娼�(r霉n)鏅�(sh铆)鎵嶇櫦(f膩)鐝�(xi脿n),锛屾敹鐩婂彧鑳藉拰鎶曞叆鎸佸钩,锛屾湁鏅�(sh铆)鍊欑敋鑷抽倓涓嶈兘鎸佸钩銆傝�屽皪(du矛)浜庡悜涓婇姺(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞�岃█,锛屼紒妤�(y猫)鎵�闇�鐨勬姇鍏ュ緢灏�,锛屽皪(du矛)浜庢敹鐩婄殑澧炲姞浣滅敤鍗诲緢鏄庨’銆�
銆�銆�浣嗘槸鍚戜笂閵�(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞祩鑳藉付绲︿綘5%閭勬槸25%鐨勬敹鐩婂鍔�,锛屽彇姹轰簬浣犳槸鍚﹀皪(du矛)鍏堕��(j矛n)琛屾湁鏁堢殑绠＄悊,銆傛墍璎傛湁鏁堢殑绠＄悊涓昏鏄寚锛氬摢浜涘晢鍝侊紙鏈嶅嫏(w霉)锛夊彲浠ラ��(j矛n)琛屽悜涓婇姺(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞紝灏�(du矛)鍝簺娑堣不(f猫i)鑰呭彲浠ラ��(j矛n)琛屽悜涓婂拰浜ゅ弶閵�(xi膩o)鍞�,锛屼互鍙婂鍔犲皪(du矛)鍝簺椤у鍚戜笂鍜屼氦鍙夐姺(xi膩o)鍞殑闋荤巼绛�,銆�
銆�銆�闆讳俊鐕�(y铆ng)閵�(xi膩o)璩囨繁鍜ㄨ甯Μ鍏�·鍝堣开绲﹀嚭浜嗛棞(gu膩n)浜庤臣(g貌u)璨�(m菐i)鑰呮渻(hu矛)鎺ュ彈鍚戜笂閵�(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞殑瑕�(gu墨)鍓囷細
銆�銆�1.娌�(m茅i)鏈夊槜瑭�,锛岃偗瀹氭矑(m茅i)鏈夋敹鐛�;
銆�銆�2.閲囧彇涓�浜涢仼鐣�(d膩ng)?sh霉)鎷囪儳顮�顑愵伅顤�](m茅i)鏈夐嚌灏�(du矛)鍠��(g猫)鐨勬秷璨�(f猫i)鑰呮垨鏄窗(x矛)鍒嗗競鍫�(ch菐ng)鐨勯嚌灏�(du矛)鎬х殑鎺柦,锛屽墖鏀剁泭澧炲姞姣斾緥鏈�(hu矛)閬�(d谩)鍒�20%锝�25%;
銆�銆�3.濡傛灉閲囧彇閲濆皪(du矛)鎬х殑鎺柦,锛屽墖鏀剁泭澧炲姞鐨勬瘮渚嬭兘閬�(d谩)鍒�35%锝�50%銆�
銆�銆�閫欓噷鏈変竴鍊�(g猫)闂�(gu膩n)浜庝笉鍚屾帾鏂藉付渚�(l谩i)涓嶅悓鏀剁泭鐨勪緥瀛愶細涓�瀹堕鍝佸簵,锛岄�氶亷(gu貌)鎻愪緵鎵撴姌鐨勭敎榛�(di菐n)閫�(j矛n)琛屽悜涓婇姺(xi膩o)鍞�,锛屽付渚�(l谩i)浜�20%鐨勬敹鐩婂鍔犮�傝�岄亱(y霉n)鍕�(d貌ng)鐢ㄥ搧鍟嗗簵,锛岀祫绻斾簡鏈�(hu矛)鍝′勘妯�(l猫)閮�,锛岀偤鏈�(hu矛)鍝℃彁渚涗竴浜涙墦鎶樺劒(y艒u)鎯犳椿鍕�(d貌ng)锛屽苟鍚戦潪鏈�(hu矛)鍝℃秷璨�(f猫i)鑰呮帹閵�(xi膩o)鍏舵渻(hu矛)鍝″崱,锛岄��(j矛n)琛屼氦鍙夐姺(xi膩o)鍞�,锛岀祼(ji茅)鏋滄湁50%鐨勬秷璨�(f猫i)鑰呴兘鍔犲叆浜嗕粬鍊戠殑鏈�(hu矛)鍝′勘妯�(l猫)閮�?锛熸ⅱ?ji脿n),锛屽皪(du矛)鍚戜笂閵�(xi膩o)鍞拰浜ゅ弶閵�(xi膩o)鍞��(j矛n)琛屾湁鐨勬斁鐭㈢殑绠＄悊鏈�(hu矛)绲﹀晢瀹�?gu墨)顫�?l谩i)鎰忔兂涓嶅埌鐨勬敹鐩娿��
銆�銆�涓嶆柗鏀归��(j矛n)閫氬悜鎴愬姛涔嬭矾
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銆�銆�浜涢姺(xi膩o)鍞柟寮忕殑鍙嶆槧鍜屾剰瑕�(ji脿n),锛岀劧鍚庡啀鏍规摎(j霉)娑堣不(f猫i)鑰呯殑鎰忚(ji脿n)淇敼閫欎簺鍒濈殑鏂规……閫欐槸涓�鍊�(g猫)鎸佺簩(x霉)
銆�銆�涓嶆柗鐨勯亷(gu貌)绋嬨��
銆�銆�涓�瀹堕珨鑲插仴韬櫒鏉愬叕鍙�,锛屽氨鏄湪閫欐ǎ鎸佺簩(x霉)涓嶆柗鐨勫井灏忔敼閫�(j矛n)涓�,锛屽湪6鍊�(g猫)鏈堜箣鍏�(n猫i)锛屼娇鍏惰▊鍠噺鐨勫骞呭緸17%澧炲姞鍒颁簡24%,銆傚儏鍍呴�氶亷(gu貌)灏�(du矛)绠＄悊娴佺▼绱�(x矛)绡�(ji茅)鐨勪竴浜涙敼鍠�,锛岄兘鑳藉付渚�(l谩i)濡傛澶х殑鏀剁泭澧炲姞锛岃�岄�欐ǎ鍋氱殑鎴愭湰鍗诲苟涓嶉珮,锛岃│鍟�(w猫n)閭勬湁浠�涔堝叾浠栫殑鐕�(y铆ng)閵�(xi膩o)鏂瑰紡鑳藉湪鐩稿悓鐨勬垚鏈浠朵笅,锛屽付渚�(l谩i)閫欐ǎ鐨勬晥鏋滃憿?
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